HOW WE CREATE VALUE
Sales, marketing and manufacturing
Our diamonds produced are predominantly sold through a tender process by our sales and marketing operation in Antwerp, Belgium. Through mapping and analysis, the value of the high-quality diamonds is determined and used to achieve the highest rough value through multiple selling channels. A selection of high-value diamonds are manufactured to capture additional value through polished sales.
Our strategy is underpinned by three key priorities which we believe will deliver maximum value for all stakeholders through our business cycle.
Driving business optimization
Building balance sheet strength
Exploring new sales avenues to maximize value
Promoting a culture of zero harm and responsible care
Delivering sustainable returns for our investors while optimizing the benefit for our communities and minimizing our impact on the environment
Building long-term, transparent and mutually beneficial relationships with all stakeholders
Advancement of innovative technologies focusing on reducing diamond damage
Renewal of the mining lease
Assessing external growth opportunities